In a modern, media-driven environment, the traditional idea of video is changing.

Instead of a communication model that talks at our audience. More and more we are seeing content that thrives on using a communication model that speaks with its audience. Content that also listens and transforms The Message into, The Narrative. Branded Content Videos offer just that. They are opportunities to show that you’re listening. 

They offer a wide range of content variation options. From a 15-second social branded video stinger to a fully promoted, multi-regional, 24-minute product feature. Or even a series of multi-format digital content options, across a variety of platforms in a longer-term marketing strategy.

The Nort Creative Studio leverages the power of this two-way communication model by sticking very closely to a few content creation guidelines.

We produce high-quality content for all our associated Brand Content Video packages. This means that at any given moment, your video can be distributed and shown anywhere there are screens. A 6” mobile cellular to a 60-foot Billboard to a 24” Plasma screen. The fidelity of your content holds up in any medium. Giving you a high level of flexibility and adaptability in any of your strategic distribution options. This also increases the shelf-life of your content. Making it reusable for any other narratives you may want to engage in with your future audience.

We use very limited Stock Footage or Editing Templates. Creating your unique look-and-feel means that your material will always be owned by you. The Studio keeps a clear and outlined Video Brand Bible for every individual Brand Identity and considers this also your property. Which you license through the cost price of your video product. We don’t sell your already paid for, unique transitions or editing formats to other clients. This keeps your material ‘fresh🍋‍🟩’ while also offering you some protection should legal issues arise in the event of your content increasing its audience size rapidly and unexpectedly.

Got a Porsche for a day and would like to shoot a 6-minute feature next week Tuesday? 

We’ve got you! 

This way of working can sometimes be more economically or feasibly practical, than renting a Porsche for that video shoot we’ve been planning for the past 6 months. In the first case, acquiring the Porsche can cost much less. But the perceived production value will be the same. (Though I’m sure Porsche would probably love to get involved in your video project! 😎)

We’re open to building your briefs subject to your available assets first. And we’ve developed a creative process very skilled at having that inspire our creative decisions. Not always the other way around. This means that you’re accessing a Video Creation Service pipeline that plugs into your available resource itinerary. And that means that over a longer period, your high-quality video marketing costs you less.

Branded Content Videos give you access to a highly mercurial, technologically savvy audience. One that is growing and constantly changing shape in its feelings and desires while being driven by more volatile stimuli, immersed in heavily saturated content-rich environments. It’s not just what your brand is trying to say that helps break through the noise, but also how you may originate, inspire, or join in on the conversation. Or even be vehicles that help your audience have their say.

Connect and live longer in their memories by showing that your Brand is also sharing in and invested in their experience.

There is no “call to action” here at the end of this article. 😉😉(Click!)

Thanks for reading!

Thoryx N.